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Media Decoder Blog: The Breakfast Meeting: Fallon to Become Host of ‘Tonight’ and Ads Aim to Close Digital Divide + MORE Mar 21st
NBC is planning for Jimmy Fallon to take over the “Tonight” show from Jay Leno, a new campaign seeks to diminish the digital divide in the United States, and the new Big East conference kicked off at News Corporation’s headquarters..... More »
Bing Snapshots Grow To Understand People, Places & Things With “Satori” Expansion + MORE Mar 21st
Over the past year, Bing’s been steadily growing the “Snapshots” it shows on the right-hand side of its pages. Now Bing says those are taking another leap to better understand relationships between people, places and things using an expansion of what it calls its...
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Twitter Turns Seven Years Old Today #HappyBirthday #Twitter7 + MORE Mar 21st
Today marks seven years since Jack Dorsey, Twitter’s creator, sent the very first tweet, kicking-off a social media phenomena that has grown to 200 million active users sending more than 400 million tweets daily. Dorsey served as Twitter’s CEO until 2008 when he became the...
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Workarounds To Make Enhanced Campaigns More Flexible + MORE Mar 21st
Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days. This month, I’ll recap a few take-aways from the event and share some ideas for...
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Consumers Still Pretty Suspicious About Social Media Marketing, Forrester Survey Finds + MORE Mar 21st
Forrester has put out a new digital marketing report, off the back of a survey of more than 58,000 online consumers, looking at how brands can better sell themselves and create content that flies in the digital age. One interesting takeaway is a chart (see below) which shows how U.S. and European co.... More »
‘YouTube For Business’, Vidyard, Raises $6M Series A Led By OMERS Ventures To Build Out Its Video Marketing & Analytics Platform
– techcrunch.com
Vidyard, a Y Combinator alumnus and enterprise startup that sells a video marketing platform with embedded analytics tools to businesses to help them track and monetise video content, has closed a $6 million Series A led by Canada’s OMERS Ventures. Existing investors iNovia Capital and SoftTech VC also participated, along with a personal investment from Eloqua‘s Jill Rowley…
Standing on the sidelines or having theoretical discussions while the potential grows for big-bank damage to the economy is unacceptable, an economist writes.
YouTube VP thinks subscription models are ‘incredibly important’ for its content creators
– theverge.com
It looks like there is some truth to the rumors that YouTube is thinking about a paid subscription model for some of its original channels. YouTube Vice President Robert Kyncl told a group of reporters in Los Angeles that subscriptions were “incredibly important” as a tool to create “additional revenue streams” for content creators, and that while getting people to pay might be tough initially, “over time, a lot of people will figure it out,” reports The Wall Street Journal…